I honestly think this book and his other book Blink, are almost the same story, almost like a continuation. This book has just been grouped together with a slightly different theme. I had the same problem with this book as I did with Blink though... it got boring. The subject matter is interesting but so repetitive and about half way through reading (or in my case listening) I was like "Yes, we get it!"
I don't mean to dissuade anyone from reading his books. Like I said what he is writing about is very interesting and gives good insight to the human condition and also a good change up to read if your book shelf is full of Patterson novels and twilight sagas.
I would really enjoy hearing feedback on what you think of Gladwell's books if not What the Dog Saw then any of his other books and also if you know of anything similar to him you would like me to read and review.